Johnnie Walker Blue Label Ultra - An Overview
Johnnie Walker Blue Label Ultra - An Overview
Blog Article
To rejoice this technological breakthrough, only 888 constrained version bottles might be created building this an unmissable piece of historical past for collectors.
This new, lightweight bottle can be a matter of exquisite beauty; but much more importantly, it demonstrates what is feasible In relation to lightweighting glass. We're going to continue applying these learnings throughout our range, having more progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigation and improvement have intended which the expertise gained is currently being applied throughout the number of Diageo merchandise.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to raise the 'collective drink IQ' by growing public recognition of the consequences of Alcoholic beverages and supporting dependable consuming.
This new, light-weight bottle is a point of exquisite magnificence; but more importantly, it demonstrates what is possible In relation to lightweighting glass. We are going to go on implementing these learnings throughout our variety, taking a lot more progressive strides as we look to the future of Scotch.”
We hope that our discoveries should have a positive influence inside the wider market and aid find out new opportunities for lighter, decreased carbon packaging possibilities.”
. The Earlier claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed close to 298 grams.
Liquid Gentle enveloped website visitors in the mesmerizing interplay of sunshine and shadow, with transferring mild passing via glass forms and projecting elegant styles onto white partitions.
Nonetheless, the technological know-how will not nevertheless exist to roll out the Ultra bottle forever. Diageo hopes this will improve, and it has already been granted a patent to continue improvement.
Five years back, Johnnie Walker set out with a selected ambition; to move the spirits industry ahead. Getting found that lots of luxurious classes were being heading in a whole new direction – ‘sensitive’, instead of ‘major’ – the brand name sought to experiment with amongst its most luxury whiskies. Aiming to thrust the boundaries of lightweighting glass, all within the title of development.
Diageo has submitted filings to have its granted United kingdom Patent No. GB2616831 B endorsed as licensable of proper on the UKIPO patent sign-up, and interested get-togethers are invited to request an ordinary royalty cost-free, non-exclusive licence website from Diageo.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
“We’re almost certainly about 12 months from Individuals 1st merchandise hitting the marketplace because of the lightweighting plan.”
“You can say it's practical that we’re having forward in the curve with each of the laws. But we’d started off [Ultra] in advance of [PPWR policies] had been published,” suggests Lindley, incorporating that it’s essential for Diageo to prioritize mainly because it’s a “major adjust for [all our liquor categories] to generally be pondering minimal possible packaging pounds.
Your payment information is processed securely. We don't store charge card aspects nor have usage of your bank card data.
Together with this, for The very first time in Diageo’s historical past, a license to our patent for mild-excess weight glass beverage containers will probably be offered with a royalty-absolutely free basis to all as a way to encourage development in the wider industry.